RCI Webs offers expert banner design services. The banners we create are eye catching effective. Our design team creates all kinds of banners like, HTML banners, animated banners, flash banners, rotating programmed banners etc. Our banners are quick to load and work on all supporting browsers.
Banner Design is an interactive environment, people who see your banners can make a quick, no-obligation visit to your web site or learn more about your business with just a click. High-quality advertising banners are very important for the successful promotion of your website. To make a your banner design effective there are many steps to be considered like banner size, color use, length of slogan, correct animation and all this need a professional banner designers touch.
We would be happy to discuss how our custom banner ads could help build and enhance your online brand. Our creative development team can offer a complete range of banner ads design and programming from animated GIF banner ads to Flash banner ads to full-blown media-rich Flash banners that incorporate video, audio and interactive features.
Banner & Segmentation
Companies that use a single banner ad to advertise often have unrealistic expectations of what that ads can accomplish. They assume a single banner will attract everybody interested in any product, service or feature found on their company web site.
The problem with a one-banner-fits-all strategy is the banner spreads itself too thin. Its impact is diluted. Pitching a banner ad to appeal to everyone, it ends up appealing to no one.
Smart banner advertisers avoid this problem by practicing "segmentation." In the banner ads industry, this means targeting a particular segment or segments of your overall market, giving each an individual ads strategy. When applied correctly, a segmentation strategy can produce a very effective overall banner campaign.
What if you only have one product or service to offer? A segmentation strategy is still important. If your target audience has any demographic range - differences in age, income, education, gender, location, cultural background, profession, interests and hobbies, browsing habits, Web browser preference, to name just a few - your goal is to create individual banners that appeal to each of those segments.
Here are the steps to a successful segmented banner and campaign:
1. Set goals and visitor criteria
Identify the qualities of a successful banner campaign. This will help you determine what ads are effective at drawing traffic to your Web site. For example, a qualified lead is a visitor who clicks on a banner and meets a certain criteria, determined by you, the advertiser.
Some possible criteria could be making a purchase, going to a particular point on the site, filling a subscription or a registration, or spending a minimum amount of time on the site.
Some advertisers are lured into purchasing the most ads impressions for the lowest rates. The problem with this type of buying is that you have the least control over where your ad is featured and the least reach to your target audience.
Instead of purchasing ads space on a general, mainstream web site, purchase space to run your ads on a category or a page of a site where the purpose is closely related to your ad's content. If that site brings in a large amount of traffic, consider purchasing from search engines keywords or key phrases specific to what you offer. The cost-per-impression rate is higher, but it is far more effective at reaching your target audience.
2. Design multiple banners
A banner for a segment of your audience is a start, but multiple banners for each segment is better. Several banner designs for each segment of your audience can more effectively measure what type of ads works and what can be improved.
Don't assume all segments of your audience will respond the same way to the same type of banner ads. Thinking you can just change a few words or a graphic won't do. You may have to redesign your ads for any given segment to achieve the best results.
3. Create a series of landing pages
Each of your banners should lead to a "landing page" on your web site that specifically matches - or best matches - that banner's content. Visitors do not want to go to a home page where they must hunt for the product or information they seek. Ideally, each banner should go to a page on your site specially designed for that banner.
If you have any specific questions about our banner design tips, or if you would like permission to republish this banner design tip on your web site or newsletter, please use our contact form or email us at info@rciwebs.com.